Greyden Building Group knew their craftsmanship was top-tier—but their brand presence didn’t reflect it. To earn the trust of major developers, they needed to look the part. With a complete brand and website refresh, Greyden transformed from a local custom builder into a polished, professional thought leader in the construction space. The result? A surge in followers—and a massive contract with a major Houston developer.
An upgrade for Greyden Building Group
Greyden Building Group was doing quality work but struggled to attract high-end developer clients. Their outdated branding and lackluster web presence didn’t reflect their level of professionalism or expertise—making it hard to stand out in a competitive market.
Challenge:
CLB Marketing led a full brand and digital overhaul. We:
Refreshed their logo and messaging to reflect their craftsmanship and reliability
Built a modern, SEO-optimized website with rich copy to boost visibility and credibility
Launched a blog to position Greyden as a thought leader and offer ongoing value
Delivered a content calendar to help them post more consistently across platforms
Solution:
The new branding made a bold first impression—and kept Greyden top of mind:
24% increase in social media followers
A sleek, user-friendly website that impressed clients and prospects alike
Landed a major development deal with a Houston-based firm—validating their new position as a builder developers can trust.
