From Shelf to Sold: How Steel Blue Boots Crushed Boot Barn’s Turnover Benchmark.
Steel Blue Boots Outpace Boot Barn Benchmarks with Geo-Targeted Campaign
Challenge:
Breaking into Boot Barn, a leading western and workwear retail chain, was only half the battle. Steel Blue needed more than shelf space; we needed to move product. The benchmark for success? An inventory turnover rate of 1.6x per year. Anything less meant Steel Blue risked losing future orders.
But with a crowded market and limited brand awareness in Boot Barn’s Southern California region, we had to make Steel Blue boots stand out and sell out.
Solution:
We executed a hyper-localized digital blitz targeting the area around Boot Barn’s headquarters in Southern California. The strategy included:
Geo-targeted social and search ads
Influencer content from trusted tradies
A dedicated landing page featuring the exact boot styles sold in Boot Barn stores
Boots optimized for turn: top sellers, right price points, and in-demand SKUs
Everything pointed local customers straight to their nearest participating Boot Barn.
Outcome:
Steel Blue faced the challenge of driving inventory turnover after securing shelf space at Boot Barn stores in Southern California. To ensure strong sell-through, we launched a geo-targeted digital blitz focused on the region surrounding Boot Barn’s headquarters. The campaign included a custom landing page, paid media, and localized messaging to drive in-store traffic. The result? Steel Blue boots exceeded expectations, achieving turnover rates between 5x and 10x, well above Boot Barn’s 1.6x benchmark.
Steel Blue didn’t just meet the inventory turnover benchmark, we crushed it.
Boot Barn’s turnover goal: 1.6x per year
Steel Blue boots turnover: between 5x and 10x, depending on the style
The success of this campaign positioned Steel Blue as a serious player on Boot Barn’s radar and opened doors for continued retail growth.
